#Zgallery customer support series

Z Gallerie also integrates social media into its five in-house-developed custom landing pages that support each one of the Style Personalities. “We showcase different personalities with user-generated content.” “Social is a huge part of our success,” explained Loren Mattia, content marketing manager of Z Gallerie. The first explains what a Style Personality is, the second shows select products from their assigned aesthetics, and the third encourages them to follow and participate in Z Gallerie’s pages on social sites such as Pinterest and Instagram.

#Zgallery customer support series

Once a customer’s Style Personality has been determined, they then receive a series of three emails. They tell us their style preferences and we match them to one of the five Style Personalities – one primary and two flanking.” “We engage the customer like you would on social media. “Since we don’t have sophisticated personal recommendation tools, we developed an online quiz,” said Nicklo. The Style Personalities are promoted across digital ads, email, Web, store and social channels. The retailer determined it could support five separate aesthetics – Glamorous Regency (its original aesthetic), Calmly Collected, Trend Twist, Urban Modernist, and Naturally Luxe. The 60-store Z Gallerie decided to create “Style Personalities” that would tailor product assortments to different customer aesthetics. “But to grow, we knew we would need to appeal to a broader spectrum of customers.” “We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.